GunDeals Privacy Policy

Effective October 31, 2023


This GunDeals Privacy Policy (“Privacy Policy”) describes the practices of GunDeals (“GunDeals” or “we/us”) with respect to the collection, use and sharing of your personally identifiable information on the GunDeals website (together with any other websites on which this Privacy Policy is posted, collectively referred to as the “Site”). Capitalized terms used in this Privacy Policy not otherwise defined in this Privacy Policy shall have the meanings given in the GunDeals User Agreement (the “User Agreement”), into which this Privacy Policy is incorporated. As used in this Privacy Policy, the following terms have the following meanings:

“Affiliates” or “Affiliated Parties” or “Affiliated Companies” refers to Advertisers who display their goods and services on the Site, as well as entities which provide retail services through GunDeals, such as

“Aggregated Data” means aggregated data derived from User Information and transaction information from the Site, which data cannot reasonably be used to identify any User of the Site or other individual.

“Applicable Law” shall have the meaning given in the User Agreement, but for residents of the State of California, shall include the CCPA.

“CCPA” means the California Consumer Privacy Act of 2018 and related regulations, as may be amended.

Device” means the computer, mobile phone, tablet or other device used by you to visit the Site.

Personal information” means information that may be used to identify a specific individual, or that is about an identifiable individual, including but not limited to name, email address, phone number or credit card number.

User Information” means email addresses and certain Site Activity Information, as defined below.

1. Information We Collect on the Site and How We Use It

You can visit the Site without providing Personal Information. You may choose to provide Personal Information to the Affiliates providing information and marketing information on this site. Certain non-personally identifiable information, such as your IP address, is collected automatically from every Site visitor, even if not voluntarily provided, as discussed further below.

We collect and use Personal Information in the specific ways listed below, and generally to improve our Site and services to you, as well as to meet our legal obligations. We also use Personal Information you provide for other purposes consistent with the reason you provide such information to us.

2. Registration Information and Identity Verification Information.

We do not require registration and do not gather any information other than your voluntarily provided email address and certain technical information such as IP Address.

We may verify your name and address through third-party identity verification service providers we use to assist us. This is done as an identity verification and fraud prevention measure. All information described in this Section is referred to as “Identity Verification Information.”

Credit Header Verification. One type of identity verification service is called “credit header” information. You may be required to answer a multiple-choice questionnaire compiled from information managed by consumer and business information sources. These questions can include elements from your financial history. We do not collect or store any Personal Information from the “credit header” process. All we receive is an indication of how many questions you answered successfully.

Pre-Fill Identity Verification Option. Another type of identity verification service we have uses your mobile phone “Subscriber Data” (as defined under Applicable Law) from your mobile carrier (AT&T, Sprint, T-Mobile, US Cellular, Verizon, or any other branded wireless carrier) to verify your identity. Your mobile phone Subscriber Data may include, without limitation, name, date of birth, postal address, billing zip code, telephone numbers, electronic mail addresses, last four digits of your Social Security Number, credit card numbers, Customer Proprietary Network Information (CPNI), location information, handset and mobile device identifiers (International Mobile Subscriber Identity (IMSI) and International Mobile Equipment Identity (IMEI)) and other status details, if available, account information and credit information.

Identity verification using your mobile phone Subscriber Data includes a Pre-Fill Form Option for us to use to expedite verifying your identity. The Pre-Fill Form includes information verified by our mobile phone identify verification service provider. The Pre-Fill Form Option requires you to answer a question by submitting your mobile phone billing zip code. It also requires you to provide us your express opt-in consent by clicking on the “OK” button on the consent page.

You authorize your wireless carrier to use or disclose information about your account and your wireless device, if available, to GunDeals or its service providers for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud.

Manual Identity Verification Option: Where you do not agree to the “Pre-Fill Form Option” above or where your identity cannot be verified using that option, GunDeals can carry out a manual process to verify your identity under certain circumstances. This may require you to submit written evidence of your name and address, including such documents as may be requested by GunDeals such as a copy of your driver’s license, utility bill or similar documentation as may be requested by GunDeals in its discretion.

Transaction Information. We do not conduct or facilitate transactions on the site and do not collect transaction information.

Site Activity Information. We do not collect site activity information.

Contests and Surveys. If you decide to enter contests or surveys featured from time to time on the Site, you may be asked for Personal Information in addition to your User Information. This information is used in order to administer the contest or survey (for example, to contact the winner) or as otherwise disclosed on the Site at the time we collect the information.

Information Requests. We may ask you to provide Personal Information in order to allow us to respond to your requests for information or other requests made over the Site.

Social Media. We may collect your User name and other information you transmit to us over social media platforms such as Facebook® or X®, formerly known as Twitter®, when you interact with GunDeals’ specific page or social media account. We may use the information you provide on social media to respond to your requests or questions, to improve our services, and for other purposes as disclosed at the time of the interaction.

Emails from GunDeals. Most email messages generated by the Site result directly from the User’s requests. and marketing initiatives by Affiliates on the Site., Users may opt-out of receiving marketing messages through links on the email messages; see the section below entitled “Communications from the Site and Your Choices.”

Other Information We Collect. We automatically collect your IP address when you visit our Site. We use your IP address to help diagnose problems with our server and to administer our Site. Your IP address is used to gather broad demographic information, and to track usage patterns in the Site. We also may collect geo-location information, device identification number and type, computer and connection information, statistics about page views and standard web log information. We do not correlate this information with data about individual Users (though our third-party analytics companies and/or advertisers may do so; see below under “Website Analytics” and “Banner Advertising” for your choices in this regard).

Pixels. Emails from our Site may contain web beacons or clear .gifs or “pixels”. These are small graphic images that can be used for recording when an email has been opened in order to track the performance of email marketing campaigns. We, our Affiliates and our third party service providers currently log responses from web beacons and/or clear .gifs, but this information is not stored or linked to your Personal Information in our systems.

3. Cookies. “First party cookies” refer to cookies that are set by our Site. We are the only ones with access to this information. “Third party cookies” or requests allow third parties to have access to the information collected. These cookies are usually used for analytics and advertising. We use third party cookies to collect information about how Users use our Site

a. What are cookies and why do we use them?

A cookie is a small text file containing alphanumeric characters that is downloaded and stored on your computer when you visit websites and uniquely identifies your browser. You do not need to provide us with any Personal Information if you simply want to browse through our Site. Like many other websites, we may record information in first party cookies that your web browser routinely shares, such as your browser type, browser language, software and hardware attributes, the date and time of your visit, the website from which you came, the geographical location of the Internet Protocol address and the pages on this site that you visit. This will generally be data that we collect in order to compile Aggregated Data. We do not normally associate this data with the Personal Information that you provide to us, but we may do so to investigate apparent fraud or a threat to the Site, our business or our Users.

b. Types of Cookies Employed on Our Site

i. Strictly Necessary Cookies. Strictly necessary cookies make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. We use Google Tag Manager on our Site to manage tags on our Site. It is not really a cookie, but it is essential to the functioning of the Site and cannot be opted out of. We use other cookies controlled by us to identify trusted web traffic and preserve your session across page requests.

ii. Performance Cookies. Performance cookies help website owners to understand how visitors interact with their website by collecting and reporting information anonymously. We use Google Analyticsand Quantcast for this purpose. We also use these cookies to provide us additional information about the Users to our Sites, such as their interests, hobbies, and preferences, based upon information gathered by Google through the use of cookies and browser information. However, all information we gather via Google Analytics will be gathered on an anonymous, aggregate basis and will not associate this data with your Personal Information. We use this information to gain a better understanding of the visitors to our Site and to improve our Site and product offerings.

iii. Targeting (Advertising) Cookies. Targeting (advertising) cookies are used to track visitors across websites, including the websites of third parties, for the purpose of displaying ads that are relevant and engaging for the individual User and thereby more valuable for website publishers and advertisers.

iv. Retargeting and Remarketing. We may, using the techniques described above, and in conjunction with Affiliates and third party marketing services, gather information from your visit to our Site for purposes of providing relevant advertising content about products and services to you in the future. This means that through third-party marketing services or third-party websites such as Google, we may display advertisements to you about our products and services, based on usage data collected during your visit to this site.

v. Behavioral Advertising. When trackers are used to monitor your traffic across websites in order to discern your interests for the purpose of showing you ads from companies other than the website owners, this is online behavioral advertising, or “OBA.” We allow service providers to track you when you visit our Website for the purpose of understanding your interests, so that they can show you ads for other companies on other websites.

c. Your Choices Regarding Cookies

We employ a cookie banner in order to provide you with choices over the types of cookies placed on your Device, as described below. However, if you use certain browser add-on ad blockers, you may not be presented with the OneTrust cookie banner with your choices. In this case, you may either disable the ad blocker add-on or follow the instructions below to block cookies through your browser settings.

Please note that you will need to take the actions outlined below for each Device and browser used by you in accessing the Site.

i. Cookie Banner. The cookie banner on the Site allows you either to “Accept All Cookies” or “Customize Your Choices.” You are not permitted to opt-out of GunDeals’ s strictly necessary cookies, but you can change the settings to block analytics and/or tracking/advertising cookies.

ii. Browser Opt-Out If you do not see the OneTrust cookie banner, you may need to disable ad-blocker browser add-ons you are using on your Device. You may alternatively manage your cookie settings from your browser. For example, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. If you disable cookies, however, it may interfere with the functionality of our Site and you may not be able to use all of the Site’s features.

Details on how you can control and delete these cookies through your browser settings can be found through your browser’s specific settings or options page:

You can also use cookie management and disposal tools at your own prerogative such as downloading and installing certain browser plug-ins.

You can opt-out of Google Analytics by downloading and installing the browser plug-in from the following link:

To opt out of seeing personalized ads via the Google platform, please visit:

For more information regarding how Google uses cookies in advertising and how you can control advertising cookies, please visit:

To personalize the ads you see via the Google platform, visit
For more information on how Google uses data when you visit its partners’ websites or apps, visit

d. Additional Information

To learn more about the use of cookies generally or other technologies to deliver more relevant advertising, and to know your choices about not having this information used by certain service providers, please visit

4. Mobile Devices. In addition to the information described above, we and our third-party service providers may collect additional information when you utilize any mobile applications we develop in the future, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.

If you utilize any of the location-based services in mobile applications developed in the future, such as for example the functionality that allows you to search for local retail locations for a particular vendor or a participating FFL in your area, we and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. We use such information to provide and improve location-based products and services. You may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.

5. How We Share Your Information

a. Sharing with Affiliates. We do not share your Personal Information submitted at the Site or gleaned from your use of the Site among other members of our Affiliate group of companies or Affiliates.

b. Sharing with Non-Affiliated Third Parties. Other than as described in the paragraph above or as specifically described elsewhere in this Privacy Policy, we will not share your Personal Information collected on the Site with third parties without your permission, except as necessary or appropriate to (i) carry out any transaction, activity or request made by you on the Site or otherwise, including any Payment Platforms on the Site; (ii) comply with any Applicable Law; or (iii) enforce or apply agreements with you; or (iv) to protect the rights, property or safety of ourselves, our Affiliates, or third parties, or as otherwise required or permitted by Applicable Law

c. Sharing for Marketing Purposes. We do not collect or share your Personal Information with any third parties for such third parties’ marketing purposes. Consult the privacy policies of any such third party in order to determine how to stop receiving messages from such third parties.

d. Third Party Websites and Advertisements. This Privacy Policy only addresses the information that we collect from you, but not how third parties to whom you disclose your information in your use of the Site may use and disclose it. If you disclose your Personal Information to third parties such as Buyers and Sellers on our Site, other rules may apply to how they use and disclose information provided to them. We do not police or influence the privacy practices of third parties. When providing your Personal Information to third parties, their privacy policies govern their use and disclosure of your Personal Information. Before disclosing your Personal Information to a third party, you should familiarize yourself with their privacy policy.

e. Corporate Transactions. In the event of a corporate transaction such as a sale, merger or reorganization or in the unlikely event of a bankruptcy or similar restructuring involving all or a portion of GunDeals or its parent and/or Affiliate companies (including but not limited to a spinoff of an Affiliate, and subsequent acquisition of that Affiliate by a new third party), or a sale or transfer of assets, we reserve the right to disclose or transfer your Personal Information to non-Affiliate third party acquiring companies and other third parties. In the event of such a sale or transfer, we will use reasonable efforts to direct the transferee(s) to use Personal Information you have provided through this Site in a manner that is consistent with this Privacy Policy.

f. Aggregated Data. We may collect, share and sell Aggregated Data, such as statistical information regarding our Users and their transactions on the Site, with third parties.

g. Sharing with Our Service Providers. We hire contractors to provide certain services on our behalf, including trend and statistical analysis, marketing campaigns, information processing and storage, and development of new products and services. As part of their services to us, these contractors may have access to some or all of the data that we maintain, including User Information, but they are always required to maintain the confidentiality of information they receive from us and are restricted from using the information for any purposes other than those authorized by us.

6. Communications From the Site and Your Choices

a. Email Messages from Us. The Site sends two types of email communications: (1) notifications related to your activities on the Site, (2) promotional email messages, which may include newsletters or other subscription-based communications, follow-on messages with respect to your activities on the Site, or other marketing from us or our Affiliates about products and services. Please see the descriptions below with respect to your choices for each.

b. Transactional Messages. Notifications related to activity on the Site are generated as a result or registering as a User of the Site. These notifications can include notifications related to activity on the Site. You cannot opt out of receiving notifications related to transaction activity on the Site, if any.

c. Promotional Messages.

i. GunDeals may send a variety of promotional messages , both from us and from our Affiliates. You may opt out of receipt of these messages by selecting the “Opt Out” link on emails from us, and under “Third Party Email Opt Out” for emails from our Affiliates

ii. Please note that if you provide your email address to one of our Affiliates or third party advertisers in response to an email from the third party, you will need to opt out of future marketing emails directly with that advertiser, and we are not responsible for the data privacy practices of any such third party with whom you have decided to interact directly. We recommend that you review the privacy policy of any such party before providing them with your Personal Information.

d. Mobile Communications. Your consent in the User Agreement to receive texts from us is completely voluntary. You may opt-out at any time. To opt-out of text messages, text STOP to any text message you receive or email and specify that you want to opt out of text messages. You may also text HELP for help. You acknowledge and agree to accept a final text message confirming your opt-out. It is your sole responsibility to notify us if you no longer want to receive text messages. You waive any rights to bring claims for unauthorized or undesired calls or text messages by failing to opt-out immediately or by failing to follow these instructions. Please allow up to thirty (30) days to process any opt-out request. Please note that if you opt out of text messages, we reserve the right to make non-automated calls to you.

7. Children’s Privacy

The Site is not intended for or directed to persons less than 18 years of age. We do not knowingly solicit or collect Personal Information from or about children, and we do not knowingly market products or services to children. If you are of a parent of children under 18 years of age, it is your sole responsibility to monitor and restrict the child’s access to and use of this site. If you are under 18 years of age, do not use the Site.

8. For Persons Outside the United States

By consenting to this Privacy Policy, you confirm that your command and knowledge of English is sufficient to understand the terms and conditions set forth herein. You agree that by using the Site, your Personal Information will be transferred to GunDeals servers located in the United States in connection with the purposes stated in this Privacy Policy. You understand that the laws with respect to the protection of Personal Information in the United States may not be as stringent as those in your home jurisdiction.

9. Security

The Site has reasonable security measures in place to protect the loss, misuse and alteration of the Personal Information under our control. When you submit sensitive Personal Information via our Sites, such as Financial Information, that information is subject to secure sockets layer (SSL) encryption technology. However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your Personal Information during transmission, we cannot ensure or warrant the security of any information you transmit to us or receive from us. We urge you to take steps to keep your Personal Information safe (including your account password and Financial Information), log out of your account after use, and close your web browser. If you do share your password or Personal Information with anyone, you are responsible for all actions taken using your User ID or account. If you lose control of your password, you may lose considerable control over your Personal Information and may be subject to legally binding actions taken on your behalf. Because of this, if the security of your password has been compromised in any way, you are responsible for immediately notifying us and for changing your password.

If you are registered User, you can review your Personal Information by logging into our Site, and you should act to update it promptly upon changes in your Personal Information or to correct any errors in it. You might not be able to alter or delete a public posting once you make it. At your request, we will close your account and make your Personal Information not publicly viewable as soon as reasonably possible, in accordance with Applicable Law.

10. Other Site-Related Items

a. Public Forums. The Site may in the future make chat rooms, forums, message boards, and/or news groups available to its Users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your Personal Information. We strongly recommend that you do not post your email address or other Personal Information in our forums because this information is publicly available for anyone to see and unscrupulous third parties may use this information to form ‘spam’ lists or may otherwise misuse this information. We are not responsible for the use or misuse of information posted by you in public forums by other Users of the Site

b. Other Sites. The Site will contain links to the websites of Affiliates and third parties. We are not responsible for and have no liability for the privacy policies or practices of those websites. We recommend that you review the privacy policies of each website you visit.

c. Submissions. Suggestions, materials or other intellectual property sent or transmitted to us via our Site are governed by the separate terms applicable to such materials identified at the time of submission (if any). All such Items shall be deemed to be non-confidential, and we shall have no obligation of any kind with respect to such Items and shall be free to use and distribute them to others without limitation, including, but not limited to developing and marketing products incorporating them.

11. Acceptance of Privacy Policy

By using our Site, you signify your acceptance of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not submit any Personal Information to us through our Site.

12. Contact Us

If you choose to visit the Site, your visit and any dispute over privacy are subject to this Privacy Policy and our User Agreement, including limitations on damages to the extent permitted by Applicable Law, resolution of dispute procedures, and application of the law of the State of Georgia, as set forth in our User Agreement.

If you have any concern about the privacy practices of the Site, please contact us at the following address with a detailed description, and we will try to resolve it.

Privacy Issues
PO BOX 15756 
Scottsdale, AZ 85267


or you can contact us at

13. Changes to Privacy Policy

We reserve the right to modify this Privacy Policy at any time, but if we make changes to this Privacy Policy, we will post such revised policy on our Site and notify you by email or otherwise as required by Applicable Law. If you do not agree to the changes we have made, please discontinue your use of the Site. Your use of the Site after the effective date of any such change constitutes your acceptance of the applicable change.

14. Supplemental Privacy Policy for California Residents

Effective Date: January 1, 2020

Last Reviewed on: November 19, 2020

This Supplemental Privacy Policy supplements the information in our Privacy Policy above and applies solely to California residents. It applies to Personal Information we collect on or through the Site and through other means (such as information collected offline, in person in our stores, and over the telephone). It does not apply to information we collect from job applicants or retain about our employees.

1. Summary of Information We Collect

California law including the California Consumer Privacy Act (“CCPA”) requires us to disclose information regarding the categories of Personal Information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by Applicable Law) for which the information was collected, and the categories of parties with whom we share Personal Information.

2. Summary of Information We Collect

California law including the CCPA requires us to disclose information regarding the categories of Personal Information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by Applicable Law) for which the information was collected, and the categories of parties with whom we share Personal Information.

3. California Notice of Collection

We or our service providers may collect the below categories of information for the following business or commercial purposes (as those terms are defined in applicable law):

Examples of these types of uses are identified below and discussed more generally above. We may also use the below categories of Personal Information for compliance with applicable laws and regulations, and we may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular User or device.

4. Categories of Personal Information, Sources, and Third Parties we share it with

The table below describes the collection, use, and sharing of Personal Information collected by us or our service providers within the last twelve (12) months. The first column lists the categories of Personal Information we or our service providers have collected. The second column lists the categories of sources of that information. The third column lists how that information is used. The fourth column lists the categories of third parties we share it with.

Category of Personal Information Collected

Categories of Sources

Examples of Uses

Categories of Third Parties We Share That Information With

Identifiers, such as your real name, postal address, mobile device identifiers, Internet Protocol (IP) address, email address

You, if you choose to provide to us.
Automatically collected from you when you use the Site.
Third parties (such as service providers who may refer you to the Sites).

Providing the Services, including registration and customer service.
Facilitating transactions and payments.
Marketing and advertising our products and those of third parties.
We need your IP address to serve pages of the Site to you.
Security, fraud prevention, and legal compliance.

Bidders, Buyers, and Sellers of the Items listed for sale on the Site.
Service providers.
Other individuals or companies at your request.
Third parties, such analytics providers and advertisers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as name, shipping address, billing address, telephone number, bank account number, credit card number including expiration date and CCV code on back of card, date of birth, and last 4 digits of your SSN.
Some Personal Information included in this category may overlap with other categories.


You, if you choose to provide it to us.  The law requires that we obtain certain information from you before you can buy and sell on our Site.
Service providers, at your request.

Providing the Services, including registration and customer service.
Facilitating transactions and payments.
Security, fraud prevention, and legal compliance.

Bidders, Buyers, and Sellers of the Items listed for sale on the Site.
Service providers.
Other individuals or companies at your request.
Third parties for sales of transfers of our business or assets.

Protected classifications characteristics under California or federal law, such as if your age is over 40.

Your age can be inferred from your birthday.

Security, fraud prevention, and legal compliance. (We need to confirm that you are 18 or older.)

Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

You, when you browse and use our Site to bid, buy, and sell listed Items
Third parties (such as service providers who have a cookie on your browser).

Providing the Services, including registration and customer service.
Facilitating transactions and payments.
Marketing and advertising our products and those of third parties.
Analyzing and improving the Services.
Security, fraud prevention, and legal compliance.

Service providers.
Other individuals or companies at your request.
Third parties, such as third-party advertisers and analytics providers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Financial data, such as credit card number, verification number, and expiration date.

You, if you choose to provide to us.
Third parties (such as service providers and third parties confirming payments made on your behalf).

Facilitating transactions and payments.
Security, fraud prevention, and legal compliance

Service providers.
Other individuals or companies at your request.
Service providers, such as payment processors.
Third parties relating to legal requests, if required by law.

Device information and identifiers, such as IP address; browser type; operating system; platform type

You, through your device, by accessing our Site.
We and our service providers collect this info automatically.

We need your IP address to serve pages of the Site to you.
Optimizing your experience on the Site.

Service providers.

Internet network and electronic activity device information, such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, the URL that referred you to our Site, the websites you visit after our Site; other web usage activity and data logged by our web servers, whether you open an email and your interaction with email content, access times, error logs, and other similar information.
See Section I(7) “Cookies” in our Privacy Policy for more information.

Your, through your device, by using our Site.
Analytics providers.
Advertising providers.

Providing the Services, including registration and customer service.
Marketing and advertising our products.
Marketing and advertising third party products.

Service providers.
Third party advertisers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Geolocation data, such as your postal address and your IP address. We infer your general location from your IP address.

You, if you choose to provide to us.
Your use of our Site.
Third parties (such as service providers).

Providing the Services, including registration and customer service

Service providers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

Research, survey, or sweepstakes information (including personal identifiers and User generated content)
collected if you participate in a survey or sweepstakes; includes information needed for you to participate (such as contact information), and to fulfill your prize.

You, if you choose to provide to us.
Survey or sweepstakes partners.
Researchers and analysts.

To administer the survey or sweepstakes.
To understand our customers and their experiences with our products and services.

Service providers.
Third parties relating to legal requests, if required by law or if we believe in good faith that it is reasonably necessary.
Third parties for sales of transfers of our business or assets.

5. Exercising your Rights as a California Consumer

If you are a California resident, you have certain rights under the CCPA, subject to permitted exceptions under that law and its regulations. Effective as of January 1, 2020, you may request that we:

To exercise any of the above rights, please contact us submit the required verifying information online using our Data Subject Access Form. See below for a fuller explanation of the process for each type of exercise of rights

Verification Process and Required Information. Note that we may need to request additional information from you to verify your identity or understand the scope of your request. Registered Users will be required to log into their accounts to submit these requests, although non-registered Users you will not be required to create an account with us to submit a request or have it fulfilled.

Authorized Agent. You may designate an authorized agent to make a CCPA request on your behalf. We will require proof of your consent to designating such an agent and verification of your identity as described above.

Deletion Requests. Upon receipt of a request to delete the Personal Information of a California resident using the Data Subject Access Form, we may require you to log into your account and close the account. Where your account is not fully paid or you have active transactions or other matters pending, deletion of Personal Information is subject to the exceptions provided under CCPA with respect to those matters and may be subject to an extension of the time to act upon your request as permitted under CCPA and notified to you. Upon your confirmation that you have closed your account, we will send you a message that we have acted upon your request to delete your Personal Information by deleting and/or anonymizing your data within our systems. Note, however, that we retain a copy of your deletion request in our compliance files for audit purposes, and that this file may contain your name, address and email address. We also reserve the right to retain your Personal Information in accordance with other exceptions to deletion permitted under the CCPA (for example, retention of user zipcode and transaction history for tax compliance) or permissible delays in deletion under the CCPA (for example, deletion in backup media for our systems).

6. Do Not Sell My Personal Information

You may opt out of the “sale” of your Personal Information using the Data Subject Access Form. Under the CCPA, “sale” is defined such that it may include allowing third parties to receive certain information, such as browsing behavior, to deliver targeted advertising on the Websites or other websites, as well as other uses of your Personal Information for the benefit of third parties, such as including your email address in messages from us by our third party advertisers. We explain how this works above in Section I(7) “Cookies” and Section III(1)(c) “Promotional Messages.” Unless you exercise your rights to opt out of these uses (either by using the Data Subject Access Form or otherwise as explained in this Privacy Policy), we “sell” certain of your information to third parties to provide you with offers and promotions and opportunities that may be of interest to you.

We may provide the following categories of Personal Information to third parties for these purposes:

If you would like to opt out of our use of your information for such purposes that are considered a “sale” under California law, you may opt out of advertising cookies, as explained above in Section I(7) above.

Minors’ Right to Opt In. We do not sell the Personal Information of minors under 16 years of age.

If you would like further information regarding your legal rights under California law or would like to exercise any of them, please email us at privacy@GunDeals.

You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide our products and services to you. If you ask us to delete it, you may no longer be able to access or use our Websites or purchase our products without providing the information again.

7. California Shine the Light

California law permits Users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their ‘Personal Information’ (if any, and as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of Personal Information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email at privacy@GunDeals.

California Do Not Track Notice

At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating “Do Not Track” signals. Thus, the Site is unable to respond to “Do Not Track” signals. Please refer to the instructions in your browser in order to determine the appropriate settings in order to signal your preferences in this regard, but be aware that all of the functionality of the Site may not be available to you if your settings block tracking cookies placed by us or by third parties.